Last week we had the first edition of the Shaded View On Fashion Film in Barcelona.
“Twin Parallel” by Justin Anderson
It was very interesting to see the diversity of films presented, not only by professionals but also by students. The best part was the excellent questions&answers session lead by Glenn Adamson (Victoria & Albert Museum), with Diane Pernet (ASVOF), Linda Loppa (Polimoda International Institute of Fashion, Design and Marketing), Robb Young (International Herald Tribune, Financial Times, Vogue.co.uk) and Joachim Schirrmacher (European Fashion Award FASH).
“First Spring” by Yang Fudong for Prada SS10
“Spying on Kate Moss” by Inez van Lamsweerde and Vinoodh Matadin, animations by Jo Ratcliffe (for NOWNESS)
Fashion Film as a genre has exploded in the past couple of years, and it’s still beginning to find its place between advertising, photography, music video and film. On this internet era, everyone has become addicted to online videos, specially after the iPad. With the lost of importance of Music Videos to a global scale (but being still very important to local or specific communities of fans), the Fashion Film might find it’s niche there…… after all, fashion designers seem to be the new rock stars.
Although some (I would say most…) of the films do not have an impact or lack importance as no message seems to go through, there are deffinetly a few which show the grand impact they can have – or was not 2011 Summer the Summer of Prada girls?
According to Cristian Straub, from Ravished by Illusions, “most of the fashion films up until now were conceived by photographers and were quite static and mostly focused on the aesthetic values only. With filmmakers coming into the field, movement, artistic performances and visual storytelling will become more important.” (read the entire interview here). Cristian’s blog was the first one on Fashion Film and he now has it’s own producing company, Riese Farbaute.
“The Game of Things” by Cristian Straub for Ethel Vaughn
Talking about Fashion Film today it is almost the same as talking about SHOWStudio. Founded by Nick Knight in 2000, SHOWStudio’s projects have defined the manner in which fashion is presented via the Internet.
“Extraordinary Gentlemen” by Nick Knight with stylist Alister Mackie and the amazing artist duo LucyandBart.
“Ming Xi Couture 2011” by Nick Knight
To end, I just had to show you the collaboration of the artist collective Friends With You (as I am such a fan of theirs) with Wesc and The Standard Miami: